What and How . . .
WHAT:
The Soft Topic Copywriting Home Study Course consists of SEVEN 2 Hour Modules — 14 Hours of immediately usable copywriting techniques supported by an in-depth grasp of the soft sell mindset — the basis for Matching Your Message to the Heart of Your Market.
The 7-module curriculum is:
Module 1: – Mind Management: Yours and Your Reader's
Five questions you must answer before you write a word
What does your reader REALLY want?
Features and benefits and the difference between them
The hook and how to identify it
FAQ's
Module 2 – The Headline: Like a Stop Sign
What's your story?
The purpose of your headline
Core building blocks of your headline
Tearing headlines down and putting them back together – only better
FAQ's
Module 3 - Body Copy: Structure
The overall structure of your sales letter
Examples of different approaches to copy structure
Four questions readers need answered
Beats: from sub-head to sub-head
FAQ's
Module 4 - Body Copy: Persuasion
Five elements of effective persuasion
Writing in compelling chunks
Bullet points
What to do to inspire action
FAQ's
Module 5 - Email: To Sound Spontaneous
Your point of focus
Writing from the heart
Inspiring your reader to take action
The power of autoresponders
FAQ's
Module 6 - Subject Line: A Knock at the Door
The facets and angles of your message
How long should a subject line be?
How a subject line does what it does
Conceptual vs emotional subject lines – and how they are different
FAQ's
Module 7 - Unseen Influence: 7 Psychological Triggers
Searching for patterns
Simple rules of thumb
The central route vs the peripheral route
Shortcuts and stereotypes
FAQ's
HOW:
When you our purchase Soft Topic Copywriting Secrets Home Study Course you will immediately receive, in your email in-box, the links to download the audio and transcript of each module.
And You'll Get A Whole Bunch of Bonuses
You will get immediate access to the MP3 downloads of TWO OF OUR MOST POPULAR TELESEMINARS:
-
Overcoming Negative Head Talk: to help you take charge of those critical voices in your head.
- Breaking Through Resistance: to remove the blocks that hold you back.
The Bonus MP3 downloads of these teleseminars are designed to help you FREE yourself from the INTERNAL holdbacks that may be limiting your sales progress.
Alex Mandossian gave us the privilege of conducting TELESEMINAR SECRETS COACHING CLASSES with some of his new students. You get our MP3 downloads of those eight sessions to add to your internet marketing library.
You'll get our NEW RULES FOR SOFT SELL AUTHORS AND INFORMATION MARKETERS.
And you'll also receive:
A Glossary of Internet Marketing Terms
The Art of Effective Testimonials
Creating Powerful Bullet Points
Autoresponder Secrets Parts 1 & 2
Our Exclusive Soft Sell Resource List
Alex Mandossian's 7-Step Action Plan
Ellen Violette's "About Writing"
To recap, when you register you'll get access to:
MP3 DOWNLOADS OF TWO OF OUR MOST POPULAR TELESEMINARS —
Actual Value: $144
MP3 AUDIOS OF OUR TELESEMINAR SECRETS COACHING CLASS —
Actual Value: $497
NEW RULES FOR SOFT TOPIC AUTHORS AND MARKETERS — Actual Value:
Your Freedom
A GLOSSARY OF INTERNET MARKETING TERMS – Actual Value: $97
THE ART OF EFFECTIVE TESTIMONIALS – Actual Value: $87
CREATING POWERFUL BULLET POINTS – Actual Value: $67
AUTORESPONDER SECRETS PARTS 1 & 2 – Actual Value: $197
SOFT SELL RESOURCE LIST – Actual Value: Incalculable
ALEX MANDOSSIAN'S 7-STEP ACTION PLAN – Actual Value: $127
ELLEN VIOLETTE'S "ABOUT WRITING" – Actual Value: $87
What About a Guarantee?
When you purchase The Soft Topic Copywriting Home Study Course, you'll get our
Exclusive Two-Tier Guarantee
Here's what our First Tier Guarantee promises:
GUARANTEED:
- A true understanding of the basics
- A strategy to analyze what you read to determine why and how it works
- A rock solid foundation to know what works and what doesn't so you can count on your own judgment to deliver the copy you want
- The confidence to trust your copy to create your customer's trust
- Support to help you break through any resistance to selling
- 21 tips to make your autoresponders work
- Plus many valuable bonuses.
All you have to do is say Yes!
Now for Your Second Tier Guarantee
You must be completely delighted with your Soft Topic Copywriting Home Study Course or we will issue a full refund AND you get to keep the bonuses.
Is It a“Cost” or an Investment?
If you're serious about turning your copy into magnetic messages that speak . . . from the heart to the heart . . . and convert your readers into customers . . .
Then the last thing you should do is think in terms of cost. “Cost” refers to something you purchase once, consume, and it's done with. There's no ongoing return.
Ice cream costs.
A bad movie costs.
Gasoline costs.
Becoming aware of and developing your soft topic copywriting skills, that's an investment, and a tax-deductible investment at that . . .
An investment that empowers your future, an investment earmarked to produce a recurring return, an investment that's actually not spent, because it returns over and over again in the form of financial growth — and a future of your messages not getting round-filed or deleted, but opened and read because they connect.
When you purchase the Soft Topic Copywriting Home Study Course you'll get techniques you can convert into skills, and, with practice, watch your initial investment multiply as you prove the wisdom of your commitment.
And the investment . . . Only $697
7 Modules – 14 Hours of Immediately Usable Copywriting Techniques
MP3 Downloads of Our Two Mind-Clearing Teleseminars
Teleseminar Secrets Coaching MP3s
New Rules for Soft Sell Marketers
All the Many Bonuses to Focus and Amplify the Course Content
All for Just $697
Instant Increase
“What could be better than not one, but TWO psychologists to analyze the hidden emotional secrets to web copywriting? I learned so much from Judith and Jim that I completely rewrote the copy to our landing page myself, and we instantly increased our click-through-rate! ”
Dr. J. Andrew Colyer,
Rhinebeck, NY
And Now You've Come to the Time for Decision
You've read this far, and we've told you what you can gain from the Soft Topic Copywriting Home Study Course.
It's now time to make this investment in your future . . . your chance for an unceasing return.
Both ROI and ROE!
Your opportunity to open and evolve your understanding of the skills of soft topic copywriting and apply them to Match Your Message to the Heart of Your Market.
But if you sincerely feel that this course is not right for you, we respect your decision and encourage you to stand behind it. Perhaps there'll be another time when your copywriting needs will make this course right for you.
If you're not sure and you're wavering just read what Lauren Sullivan said about what she was looking for and what she received.
Deliver My Message with Authenticity
“I have steadfastly refused to engage in hard sell tactics, yet have understood that it is vital to get the word out about my services in an effective, authentic way. Up until now, I haven't known how to do this. Your class is a godsend! I've attended many workshops and teleclasses in search of the strategies and techniques that would allow me to deliver my message with authenticity and be effective in selling my services. Your class is by far the best. ”
Lauren E. Sullivan, CPC,
Santa Barbara, CA
Now, if you are convinced that the Soft Topic Copywriting Home Study Course is right for you, just choose either the . . .
Single or Two-Part Payment
That way you can feel free to take advantage of this bottom-line-changing opportunity and we will make it as easy and as attractive as we can.
You can make your investment either as one full payment of only $697 or use our two-payment plan.
Should you use the two-payment plan, your credit card will be charged $375 when you register and a second payment of $375 the following month.
The choice is yours.
Payments Accepted
We look forward to your turning your words into persuasive value that fulfills those who need what you offer and returns to you a fee commensurate with your experience, knowledge, care and wisdom.
Because It's All in the Connection,
PS – Remember — You definitely can:
Grab the attention of your readers and still remain credible
Get your message across without being pushy
Make a sincere promise that does not violate your integrity
Create a sense of urgency without hype and phoney gimmicks
Inspire your customers to take the action you want them to take and you know they need to take
You CAN have all that and more
You're just one click away!
PPS – And you get our exclusive two-tier guarantee:
- A true understanding of the basics
- A strategy to analyze what you read to determine why and how it works
- A rock solid foundation to know what works and what doesn't so you can count on your own judgment to deliver the copy you want
- The confidence to trust your copy to create your customer's trust
- Plus many surprise bonuses.
AND . . .You must be completely delighted with your Soft Topic Copywriting Home Study Course or we will issue a full refund AND you get to keep the bonuses.
All you have to do is say Yes!
That Was the Missing Link
“One of the greatest gifts of the class was that you helped me to reframe how I will market, i.e. from a 'Soft Sell' perspective and that was the missing link. Thank you so much!”
Kenny Handelman,
MD., Ontario, Canada